Measurement
Influencer agency measurement mistakes to check in reports
Influencer agencies measurement mistakes: spot blended populations, missing data, platform credit and unsupported causal claims in campaign reports.
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Measurement
Measurement
Influencer agency engagement rate benchmarks by platform
Influencer agency engagement rate benchmarks by platform and format for UK campaigns: Instagram, TikTok, YouTube and Facebook planning ranges by follower band.
Measurement
Influencer attribution methods: how to compare them on one campaign
Compare influencer attribution methods on one campaign: evidence grids, platform claims, counterfactual tests, descriptive review, and no universal winner.
Measurement
How to vet an influencer-agency benchmark figure in England
How to vet influencer agencies benchmark research in England: what ASA, platform and ONS sources cannot support, nine fields to request, a release rule.
Measurement
A small set of influencer-agency metrics with fixed events, denominators and a release condition
Choose a small set of England influencer-agency metrics with fixed events, denominators, evidence, uncertainty and buyer-owned campaign decisions.
Measurement
Influencer agencies measurement: populations and an evidence ladder
Influencer agencies measurement: keep separate populations, build an evidence ladder and compare agency proposals on the evidence behind their figures.
Measurement
Influencer agencies reporting dashboard: buyer checklist
Use this influencer agencies reporting dashboard checklist to assess an agency's data definitions, refresh rules, corrections, privacy and decision evidence.